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Gambling Advertising Senet Marketing Gambling Advertising Senet Marketing

Australia's Gambling Reform Bill 2026: The "Notable Person" Advertising Ban Explained

There has been significant discussion regarding the Federal Government’s Interactive Gambling Amendment (Gambling Reform) Bill 2026 (Bill) over recent weeks, including at last week’s Labor Party national conference. Although it would appear that the Government will not endorse the establishment of a dedicated national gambling regulator as some members had advocated for, the Government will continue to evaluate measures designed to address the perceived harms of gambling inducements.

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Australia’s gambling advertising reforms: clarity at last, but at what cost?

After close to three years of delay, political hesitation and behind‑the‑scenes compromise, the federal government has finally set out its position with respect to the “You Win Some You Lose More” inquiry. The government’s response, accompanied by detailed FAQs and draft legislation, offers the clearest indication yet of where advertising reform is likely to land.

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