Insights

AML/CTF reforms four months on: is your pub, club or venue's compliance implemented?

Reforms to the Anti-Money Laundering and Counter-Terrorism Financing Act 2006 (Cth) (AML/CTF Act) took effect on 31 March 2026. The reforms in AML/CTF Act together with the new Anti-Money Laundering and Counter-Terrorism Financing Rules 2025 (the Rules) marked a significant step towards a more risk-based compliance framework. AUSTRAC has warned that a purely procedural approach to compliance is not sufficient and instead emphasised that the purpose of the reforms is to help businesses better identify, assess and manage money laundering and terrorism financing risks.

Read More
Gambling Advertising Senet Marketing Gambling Advertising Senet Marketing

Australia's Gambling Reform Bill 2026: The "Notable Person" Advertising Ban Explained

There has been significant discussion regarding the Federal Government’s Interactive Gambling Amendment (Gambling Reform) Bill 2026 (Bill) over recent weeks, including at last week’s Labor Party national conference. Although it would appear that the Government will not endorse the establishment of a dedicated national gambling regulator as some members had advocated for, the Government will continue to evaluate measures designed to address the perceived harms of gambling inducements.

Read More

New Zealand opens Expressions of Interest for online casino gambling licences.

On 16 July 2026, the Department of Internal Affairs (DIA) published its public notice inviting Expressions of Interest (EOI) for online casino gambling licences under the Online Casino Gambling Act 2026. This is stage one of a three-stage process to establish New Zealand's first regulated online casino market - the most significant shift in NZ gambling law in more than two decades.

Read More
Gambling Reform, AUSTRAC, Cashless Gaming, ACMA, AML/CTF Senet Marketing Gambling Reform, AUSTRAC, Cashless Gaming, ACMA, AML/CTF Senet Marketing

Australia’s evolving gambling regulatory landscape

Australia's gambling regulatory landscape in 2026 remains dynamic with relevant developments and sustained regulatory activity across multiple fronts. From recent AML/CTF reforms and heightened AUSTRAC and ACMA enforcement activity, to the introduction of a New Zealand online casino licensing regime and unresolved questions around cashless gaming, advertising restrictions and in-play betting, Australian and New Zealand operators face a year in which compliance decisions carry material commercial consequences.

This article provides a structured overview of some of the key regulatory developments impacting wagering, gaming and broader gambling businesses in 2026 - what has changed, what remains uncertain and where attention should be focused now to stay ahead of what is coming.

Read More

Australia’s gambling advertising reforms: clarity at last, but at what cost?

After close to three years of delay, political hesitation and behind‑the‑scenes compromise, the federal government has finally set out its position with respect to the “You Win Some You Lose More” inquiry. The government’s response, accompanied by detailed FAQs and draft legislation, offers the clearest indication yet of where advertising reform is likely to land.

Read More

New Zealand’s Online Casino Gambling Regulations: What Operators Need to Know

The Online Casino Gambling Regulations 2026 (NZ) (Regulations), which come into effect on 3 July 2026, represent a significant step in the implementation of New Zealand's new online casino licensing regime.

In particular, the Regulations confirm a tightly controlled model characterised by limited advertising channels, strict controls on inducements and game design, and a multi-layered fees, levies and duties.

We have highlighted below some of the key provisions and their practical implications for prospective operators.

Read More
Gambling Reform Senet Marketing Gambling Reform Senet Marketing

Gambling Reform Bill 2026: What the proposed reforms mean for businesses utilising trade promotions

The Australian Government is proposing to tighten the rules around online trade promotions.

In early May the Australian Government released an exposure draft bill titled the Interactive Gambling Amendment (Gambling Reform) Bill 2026 (Bill). This followed the Government’s response to the Parliamentary inquiry into online gambling harms, entitled ‘You win some, you lose more’ report (Murphy Report). While most of the Bill focuses on wagering advertising, it also introduces important changes to how online trade promotions are regulated.

In short, the changes are designed to ensure that lottery-style products cannot operate under the guise of trade promotions to avoid regulation under the Interactive Gambling Act 2001 (IGA). Genuine trade promotions are not being banned, but some existing structures may no longer qualify for the current exemption under the IGA.

Depending upon structure, these changes are likely to impact any business offering subscription-based promotions and should be considered as part of broader regulatory risk management.

Read More
ACMA, Online Gambling Reforms Senet Marketing ACMA, Online Gambling Reforms Senet Marketing

The Online Gambling Reform Agenda Is Here: What Australian Sporting Bodies Need to Know Now

The Australian Government released its formal response to the parliamentary inquiry into online gambling harm on 12 May 2026, and for the first time in a generation, the regulatory landscape governing the relationship between sport and wagering is set to change fundamentally. Reforms announced on 2 April 2026 and legislated to commence from 1 January 2027 will affect every sporting code, club, venue and broadcaster in the country.

This is not a matter of watching and waiting. Organisations that begin planning now will be best placed to protect their commercial relationships, meet their compliance obligations and manage reputational risk.

Read More
ACMA, Online Gambling Reforms Senet Marketing ACMA, Online Gambling Reforms Senet Marketing

Charitable Raffles and Art Unions in Australia: Fundraising Laws and Permit Requirements

On 12 May 2026, the Australian Government released its long-awaited formal response to the House of Representatives Standing Committee (Committee) inquiry into online gambling harm with significant implications for stakeholders, including wagering and lottery operators, consumers, banks, media organisations, technology providers, regulators and sporting bodies.

The Government's response addresses some of the Committee's 31 recommendations, with the Government calling on the states and territories to examine and respond to the others.

Of those addressed in the announcement, particularly in relation to reforms to online wagering, the Government has indicated its intention to introduce a package of legislative reforms to the Interactive Gambling Act 2001 (IGA) commencing 1 January 2027, leaving a relatively short period for engagement and preparation. The IGA provides significant enforcement tools to the responsible regulator, the Australian Communication and Media Authority (the ACMA).

Read More
ACMA, Online Gambling Reforms Senet Marketing ACMA, Online Gambling Reforms Senet Marketing

Beyond Harm Minimisation: Australia's Online Gambling Reforms Take Shape

On 12 May 2026, the Australian Government released its long-awaited formal response to the House of Representatives Standing Committee (Committee) inquiry into online gambling harm with significant implications for stakeholders, including wagering and lottery operators, consumers, banks, media organisations, technology providers, regulators and sporting bodies.

The Government's response addresses some of the Committee's 31 recommendations, with the Government calling on the states and territories to examine and respond to the others.

Of those addressed in the announcement, particularly in relation to reforms to online wagering, the Government has indicated its intention to introduce a package of legislative reforms to the Interactive Gambling Act 2001 (IGA) commencing 1 January 2027, leaving a relatively short period for engagement and preparation. The IGA provides significant enforcement tools to the responsible regulator, the Australian Communication and Media Authority (the ACMA).

Read More
Sports Betting, Backing The Punt Senet Marketing Sports Betting, Backing The Punt Senet Marketing

Sport joins the program at Backing the Punt 2026

Backing the Punt has always been where the Australian wagering and racing industry comes to have its most important conversations. In 2026, that conversation expands.

For the first time, sports betting takes its place alongside racing and wagering in the official BTP program. The change reflects where the industry has arrived, and where it’s heading. Sport and racing no longer operate in separate commercial or regulatory worlds. They share operators, they share regulators, they share customers, and increasingly, they share the same compliance challenges. Presented by Senet, Australia's leading specialist gambling law and compliance firm, BTP 2026 brings together the sector's most senior participants across all three verticals on 2 and 3 September in Melbourne.

Read More

New Zealand Online Casino Gambling Bill: The Regulatory Guide

The rapid integration of artificial intelligence (AI), particularly generative AI, into Australia’s online gambling sector has prompted closer examination of how existing regulatory, legal and governance frameworks operate when applied to these new technologies.

The Australian Communications and Media Authority’s (ACMA) The Online Casino Gambling Bill (NZ) represents a transformative shift in New Zealand’s online gaming landscape by introducing a regulated licensing framework, a move which departs significantly from that in place in its close neighbour, Australia.  This legislation aims to close the regulatory gap between onshore and offshore operators, ensuring that New Zealanders can gamble more safely within a locally taxed and monitored environment.

Read More
ACMA, AI & Gambling, AI in Wagering Senet Marketing ACMA, AI & Gambling, AI in Wagering Senet Marketing

Artificial intelligence and interactive gambling: Australia approaches a regulatory inflection point

The rapid integration of artificial intelligence (AI), particularly generative AI, into Australia’s online gambling sector has prompted closer examination of how existing regulatory, legal and governance frameworks operate when applied to these new technologies.

The Australian Communications and Media Authority’s (ACMA) April 2026 report, AI and interactive gambling: sector developments report, represents the most detailed public examination to date of how licensed gambling providers are deploying AI across their operations. While the report is positioned as an evidence‑gathering exercise rather than a regulatory instrument or policy statement, it will inform the ACMA’s work and the potential implications for operators are significant.

Collectively, the findings point to an emerging regulatory inflection point: AI is no longer an operational enhancement; it is reshaping the legal risk profile of interactive gambling in Australia. This article examines the report and what it means for licensed operators from a legal and regulatory perspective.

Read More

2026 Gambling Outlook:The Regulatory Shifts That Will Define the Year

It is clear that Australia's and New Zealand’s gambling regulatory landscape will continue to evolve at pace as 2026 progresses. From important AML/CTF reforms and heightened regulatory enforcement activity, to the imminent introduction of New Zealand’s online casino licensing regime, unresolved questions around cashless gaming and prospective advertising restrictions, operators face a year of significant change and in which compliance decisions carry material commercial consequences.

This article provides a structured overview of some of the key regulatory developments most likely to affect wagering, gaming and broader gambling businesses in 2026 - what has changed, what remains uncertain and where attention should be focused now to stay ahead of what is coming.

Read More

AML/CTF Reform: What existing reporting entities need to know before 31 March 2026

Australia’s AML/CTF reforms represent one of the most significant shifts in the country’s financial crime regulatory framework in recent years.

Designed to address the evolving risks of money laundering, terrorism financing, and proliferation financing, these changes will fundamentally reshape how organisations identify, manage and mitigate financial crime risk.

For existing reporting entities, the 31 March 2026 is the date when new obligations formally commence for existing reporting entities.

Read More
Social Media, Liquor & Gaming NSW, Promotion Senet Marketing Social Media, Liquor & Gaming NSW, Promotion Senet Marketing

Liquor & Gaming NSW Update: Social Media Influencers Promoting Gambling - Key Focus for 2026

Operators are on notice that L&GNSW will hold them responsible for influencer advertising of their products. The regulator has identified paid and unpaid promotional partnerships, content that normalises betting behaviour or glamorises gaming products, and the use of platforms including podcasts with large youth or vulnerable audiences as practices of particular concern.

Read More

New Zealand Online Gambling Bill Update – Parliamentary Progress and Key Dates

The New Zealand Online Casino Gambling Bill (Bill) is now at the Second Reading stage of the parliamentary process. If it passes this stage, it will go to a committee of the whole House, it will then be read for a third time and voted on. If the bill is passed it will progress for Royal Assent. The New Zealand Department of Internal Affairs (DIA) has published an updated timeline on the anticipated commencement of the Bill and the licensing process. At present, the DIA anticipates that the Bill will pass into law and commence on 1 May 2026.

Read More
AML/CTF, Anti-Money Laundering Senet Marketing AML/CTF, Anti-Money Laundering Senet Marketing

AML/CTF Compliance for Gaming Venues: Essential Questions When Selecting Advisors and Independent Reviewers

Significant reforms to Australia’s AML/CTF regime will take effect from 31 March 2026, impacting all existing reporting entities. While engaging external advisors can support effective compliance, venues remain legally responsible for meeting their obligations. Selecting the right advisor requires careful consideration of expertise, methodology and approach.

Read More
Chambers and Partners Senet Marketing Chambers and Partners Senet Marketing

Senet Recognised in the Chambers Global Guide

Following the recent announcement that Senet has been ranked in the Chambers Asia Pacific Guide 2026, we are pleased to share that Senet has now been ranked in the Chambers Global Guide 2026 - one of the most respected independent assessments of legal and professional services expertise in the world.  These rankings are in addition to individual rankings achieved in both Guides by Julian Hoskins and Daniel Lovecek for 2026.

Read More
Online Gambling, Casinos, Taxation, REGULATORY UPDATE Senet Marketing Online Gambling, Casinos, Taxation, REGULATORY UPDATE Senet Marketing

UK Announces Major Overhaul of Gambling Tax

The UK Government has announced significant changes to gambling tax duties in an effort to raise over £1 billion per year to support ailing public finances and tax sustainability. The reforms signify a clear shift in gambling policy by the government and raise implications for consumers and online operators regarding profitability, pricing, product mix and long-term sustainability in the UK market.

Read More

New Zealand Releases Cabinet Paper on Online Casino Gambling Bill, Addresses Community Funding Concerns via Increased Duty

New Zealand government’s Minister of Internal Affairs, Hon Brooke van Velden, has released the Cabinet paper and associated materials relating to the Online Casino Gambling Bill. The Cabinet paper addressed the main concern that came up during the select committee process, in which nearly 4,000 submissions advocated for community returns to be included in the Bill.

Read More

AML/CTF Amendment Act – Significant changes are set to take effect from March 2026 for the Australian Gambling Sector

Significant reforms to Australia’s AML/CTF regime will take effect in 2026 impacting both existing reporting entities, including gaming venues, wagering service providers and casinos.

Read More
Gaming Venues, Anti-Money Laundering, AUSTRAC Katherine McGowan Gaming Venues, Anti-Money Laundering, AUSTRAC Katherine McGowan

Compliance for Gaming Venues:  Questions to Ask When Engaging an AML/CTF Advisor and Independent Review Provider

Not all AML/CTF advisory services offer the same level of expertise or depth of analysis. Choosing the right provider can make a significant difference to the quality and effectiveness of a gaming venue, pub or hotel’s AML/CTF program.

Read More

AML/CTF customer identification and verification changes for online wagering operators

From 29 September 2024, more stringent customer identification and pre-verification requirements applicable to WSPs will come into force across all Australian jurisdictions.

Read More

Let the games begin! A guide to sports product fee and integrity approvals in Australia

Before a bookmaker can legally offer a market on a particular sport, and accept bets on that sport, the bookmaker must first have in place a “product fee and integrity agreement” (also known as a “PFIA”) with the relevant sports controlling body that governs that sport in Australia (should one exist).

Read More
Katherine McGowan Katherine McGowan

What is Gambling?

The Gambling Legislation Amendment (Pre-commitment and Carded Play) Bill 2024 (Vic) (Bill) was read in the Legislative Assembly for a second time on 27 November 2024.

Read More