Insights

ACMA, AI & Gambling, AI in Wagering Senet Marketing ACMA, AI & Gambling, AI in Wagering Senet Marketing

Artificial intelligence and interactive gambling: Australia approaches a regulatory inflection point

The rapid integration of artificial intelligence (AI), particularly generative AI, into Australia’s online gambling sector has prompted closer examination of how existing regulatory, legal and governance frameworks operate when applied to these new technologies.

The Australian Communications and Media Authority’s (ACMA) April 2026 report, AI and interactive gambling: sector developments report, represents the most detailed public examination to date of how licensed gambling providers are deploying AI across their operations. While the report is positioned as an evidence‑gathering exercise rather than a regulatory instrument or policy statement, it will inform the ACMA’s work and the potential implications for operators are significant.

Collectively, the findings point to an emerging regulatory inflection point: AI is no longer an operational enhancement; it is reshaping the legal risk profile of interactive gambling in Australia. This article examines the report and what it means for licensed operators from a legal and regulatory perspective.

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2026 Gambling Outlook:The Regulatory Shifts That Will Define the Year

It is clear that Australia's and New Zealand’s gambling regulatory landscape will continue to evolve at pace as 2026 progresses. From important AML/CTF reforms and heightened regulatory enforcement activity, to the imminent introduction of New Zealand’s online casino licensing regime, unresolved questions around cashless gaming and prospective advertising restrictions, operators face a year of significant change and in which compliance decisions carry material commercial consequences.

This article provides a structured overview of some of the key regulatory developments most likely to affect wagering, gaming and broader gambling businesses in 2026 - what has changed, what remains uncertain and where attention should be focused now to stay ahead of what is coming.

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AML/CTF Reform: What existing reporting entities need to know before 31 March 2026

Australia’s AML/CTF reforms represent one of the most significant shifts in the country’s financial crime regulatory framework in recent years.

Designed to address the evolving risks of money laundering, terrorism financing, and proliferation financing, these changes will fundamentally reshape how organisations identify, manage and mitigate financial crime risk.

For existing reporting entities, the 31 March 2026 is the date when new obligations formally commence for existing reporting entities.

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Social Media, Liquor & Gaming NSW, Promotion Senet Marketing Social Media, Liquor & Gaming NSW, Promotion Senet Marketing

Liquor & Gaming NSW Update: Social Media Influencers Promoting Gambling - Key Focus for 2026

Operators are on notice that L&GNSW will hold them responsible for influencer advertising of their products. The regulator has identified paid and unpaid promotional partnerships, content that normalises betting behaviour or glamorises gaming products, and the use of platforms including podcasts with large youth or vulnerable audiences as practices of particular concern.

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New Zealand Online Gambling Bill Update – Parliamentary Progress and Key Dates

The New Zealand Online Casino Gambling Bill (Bill) is now at the Second Reading stage of the parliamentary process. If it passes this stage, it will go to a committee of the whole House, it will then be read for a third time and voted on. If the bill is passed it will progress for Royal Assent. The New Zealand Department of Internal Affairs (DIA) has published an updated timeline on the anticipated commencement of the Bill and the licensing process. At present, the DIA anticipates that the Bill will pass into law and commence on 1 May 2026.

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AML/CTF, Anti-Money Laundering Senet Marketing AML/CTF, Anti-Money Laundering Senet Marketing

AML/CTF Compliance for Gaming Venues: Essential Questions When Selecting Advisors and Independent Reviewers

Significant reforms to Australia’s AML/CTF regime will take effect from 31 March 2026, impacting all existing reporting entities. While engaging external advisors can support effective compliance, venues remain legally responsible for meeting their obligations. Selecting the right advisor requires careful consideration of expertise, methodology and approach.

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Chambers and Partners Senet Marketing Chambers and Partners Senet Marketing

Senet Recognised in the Chambers Global Guide

Following the recent announcement that Senet has been ranked in the Chambers Asia Pacific Guide 2026, we are pleased to share that Senet has now been ranked in the Chambers Global Guide 2026 - one of the most respected independent assessments of legal and professional services expertise in the world.  These rankings are in addition to individual rankings achieved in both Guides by Julian Hoskins and Daniel Lovecek for 2026.

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Online Gambling, Casinos, Taxation, REGULATORY UPDATE Senet Marketing Online Gambling, Casinos, Taxation, REGULATORY UPDATE Senet Marketing

UK Announces Major Overhaul of Gambling Tax

The UK Government has announced significant changes to gambling tax duties in an effort to raise over £1 billion per year to support ailing public finances and tax sustainability. The reforms signify a clear shift in gambling policy by the government and raise implications for consumers and online operators regarding profitability, pricing, product mix and long-term sustainability in the UK market.

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New Zealand Releases Cabinet Paper on Online Casino Gambling Bill, Addresses Community Funding Concerns via Increased Duty

New Zealand government’s Minister of Internal Affairs, Hon Brooke van Velden, has released the Cabinet paper and associated materials relating to the Online Casino Gambling Bill. The Cabinet paper addressed the main concern that came up during the select committee process, in which nearly 4,000 submissions advocated for community returns to be included in the Bill.

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AML/CTF Amendment Act – Significant changes are set to take effect from March 2026 for the Australian Gambling Sector

Significant reforms to Australia’s AML/CTF regime will take effect in 2026 impacting both existing reporting entities, including gaming venues, wagering service providers and casinos.

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Gaming Venues, Anti-Money Laundering, AUSTRAC Katherine McGowan Gaming Venues, Anti-Money Laundering, AUSTRAC Katherine McGowan

Compliance for Gaming Venues:  Questions to Ask When Engaging an AML/CTF Advisor and Independent Review Provider

Not all AML/CTF advisory services offer the same level of expertise or depth of analysis. Choosing the right provider can make a significant difference to the quality and effectiveness of a gaming venue, pub or hotel’s AML/CTF program.

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AML/CTF customer identification and verification changes for online wagering operators

From 29 September 2024, more stringent customer identification and pre-verification requirements applicable to WSPs will come into force across all Australian jurisdictions.

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Let the games begin! A guide to sports product fee and integrity approvals in Australia

Before a bookmaker can legally offer a market on a particular sport, and accept bets on that sport, the bookmaker must first have in place a “product fee and integrity agreement” (also known as a “PFIA”) with the relevant sports controlling body that governs that sport in Australia (should one exist).

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Katherine McGowan Katherine McGowan

What is Gambling?

The Gambling Legislation Amendment (Pre-commitment and Carded Play) Bill 2024 (Vic) (Bill) was read in the Legislative Assembly for a second time on 27 November 2024.

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