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Gambling Reform Bill 2026: What the proposed reforms mean for businesses utilising trade promotions

The Australian Government is proposing to tighten the rules around online trade promotions.

In early May the Australian Government released an exposure draft bill titled the Interactive Gambling Amendment (Gambling Reform) Bill 2026 (Bill). This followed the Government’s response to the Parliamentary inquiry into online gambling harms, entitled ‘You win some, you lose more’ report (Murphy Report). While most of the Bill focuses on wagering advertising, it also introduces important changes to how online trade promotions are regulated.

In short, the changes are designed to ensure that lottery-style products cannot operate under the guise of trade promotions to avoid regulation under the Interactive Gambling Act 2001 (IGA). Genuine trade promotions are not being banned, but some existing structures may no longer qualify for the current exemption under the IGA.

Depending upon structure, these changes are likely to impact any business offering subscription-based promotions and should be considered as part of broader regulatory risk management.

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2026 Gambling Outlook:The Regulatory Shifts That Will Define the Year

It is clear that Australia's and New Zealand’s gambling regulatory landscape will continue to evolve at pace as 2026 progresses. From important AML/CTF reforms and heightened regulatory enforcement activity, to the imminent introduction of New Zealand’s online casino licensing regime, unresolved questions around cashless gaming and prospective advertising restrictions, operators face a year of significant change and in which compliance decisions carry material commercial consequences.

This article provides a structured overview of some of the key regulatory developments most likely to affect wagering, gaming and broader gambling businesses in 2026 - what has changed, what remains uncertain and where attention should be focused now to stay ahead of what is coming.

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AML/CTF Reform: What existing reporting entities need to know before 31 March 2026

Australia’s AML/CTF reforms represent one of the most significant shifts in the country’s financial crime regulatory framework in recent years.

Designed to address the evolving risks of money laundering, terrorism financing, and proliferation financing, these changes will fundamentally reshape how organisations identify, manage and mitigate financial crime risk.

For existing reporting entities, the 31 March 2026 is the date when new obligations formally commence for existing reporting entities.

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AML/CTF Amendment Act – Significant changes are set to take effect from March 2026 for the Australian Gambling Sector

Significant reforms to Australia’s AML/CTF regime will take effect in 2026 impacting both existing reporting entities, including gaming venues, wagering service providers and casinos.

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